April 23, 2014

A Different Sell These Days

Philadelphia Sunday Inquirer | (excerpt)

… for the real estate industry, it was a kinder, gentler time. Transactions were simpler. Now, legislation and computers have led to a much more sophisticated market. Where there were once thousands of two or three-person neighborhood real estate firms, now there are megafirms like Weichert, Prudential, Century 21 and more, with thousands of agents and millions of listings. For small firms to survive, they must find niches — selling or renting luxury Center City condos, as Allan Domb does, or marketing and managing million dollar homes and estates, as Hunter, Reed and Company does …