April 24, 2014
Broker Finds Profitable Niche — One Megabucks Deal At a Time
Wilmington News Journal | (excerpt)
As a private broker of exclusive properties, Steve DiFrancesco, president of Hunter Reed and Company in Unionville, PA, has had some rich experiences selling multimillion dollar properties. There was the time last year when he was marketing a Main Line estate priced at $4.25 million. While showing a Fortune 500 CEO the property, a small herd of deer wandered into view, as if to meet the buyers, then scampered off. The New York City executive and his family were delighted. A disarmingly ingenuous salesman who won’t reveal his age because he thinks his youth could hurt business, DiFrancesco has a one-of-a-kind approach to selling one-of-a-kind properties. Last year, the Haverford College graduate surprised the real estate community in Pennsylvania when he sold the 55-acre $4.25 million Marlborough Farm estate in Willistown in less than six months. Now, DiFrancesco has taken on the 63-acre Auldridge estate near Chester Springs …