April 23, 2014
Marketing Luxury Homes
Philadelphia Sunday Inquirer | (excerpt)
Only a few local companies are anointed to sell residences in the multi-million dollar range. Obviously, special houses require personalized marketing strategies. So the owners of these homes choose firms with high end reputations. Hunter, Reed and Company Inc, based in Unionville, Chester County, is a firm that has developed a niche in marketing multi-million dollar properties. Steve DiFrancesco, president of Hunter Reed, has a marketing strategy which is markedly different from traditional real estate agencies …