April 23, 2014
Marketing to Present that Big House
Daily Local News | (excerpt)
Selling a home is not an easy task with today’s soft real estate market, especially when the price tag is a cool $2.5 million … estate was on the market for a year and a half with little movement. He then switched real estate companies and went with Hunter, Reed and Company Inc in Unionville, which only handles multi-million dollar estate properties. Less than 2 weeks after this meeting, he had 63 inquiries about his 14,000 square foot main house and surrounding grounds. The key to successfully marketing luxury properties, according to Hunter, Reed and Co president Steve DiFrancesco, is to seek out potential buyers, rather than wait for them to make the contact…