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Some of our listings are Private Offerings. These are significant Properties which are available exclusively through Hunter, Reed. In accordance with the wishes of each Owner, these Properties are not listed for sale on Zillow/MLS or with traditional real estate agents. Information on Private Offerings is available only to Hunter, Reed clients and to registered users of our website.

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April 23, 2014

Selling High-End Property Takes a Certain Touch

Philadelphia Business Journal | (excerpt)

Selling a home with a certain pedigree combines a complex mixture of knowing or finding the right buyer, defending the asking price, and keeping everything confidential. Steve DiFrancesco, president of Hunter Reed and Company Inc., which sells only properties valued at $1 million or more, explains, ‘ At $1 or $2 million and above, it’s much more about marketing, less about salesmanship.’ Instead of belonging to an exclusive country club where he might meet high rollers, DiFrancesco has amassed a database of 80,000 high net worth individuals. The data includes a range of proprietary information, and is used to identify and solicit high net worth buyers for Hunter Reed offerings … “