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April 23, 2014

Executive Living : Rich Buyers Are Different

Philadelphia Business Journal | (excerpt)

 Buyers in the market for these multimillion dollar properties are more insulated from the general market conditions. Their ability to buy is not related to whether interest rates go up or down a point’, says Steve DiFrancesco, president of Hunter Reed and Company Inc in Unionville. DiFrancesco’s clients range in age from people in their 30’s who are qualified to buy a $4 million property to the more typical high net worth CEO. ‘These potential buyers are relatively difficult to identify and very expensive to reach’, DiFrancesco said, ‘we don’t wait for the buyers to come to us, we search them out and go to them …